Lucus & Co.
A child holds an iPad over the picture book Mur; the bear appears on the screen

Mur – a step in book

The book is the key. Hold a tablet over the pages, and a bear’s winter forest opens around you.

A little story with a big message

Mur is a bear who loves winter and has no wish to hibernate. Kaisa Happonen and Anne Vasko’s picture book is about being perfect just the way you are.

Then the tablet becomes a window. The room fades, Mur’s forest appears all around you in 360°, and the story is told without words – through music, in four acts.

Mur and the bears look up at a bullfinch in the branches, illustration by Anne Vasko
The film
Trailer
Awards

Recognised in Bologna and Tokyo

BolognaRagazzi Digital Award 2017
BolognaRagazzi Digital Award 2017
Winner, AR/VR
Digital Ehon Award
Digital Ehon Award 2017
Second prize, Japan
Editions

Published with the book, around the world

Get the app

Mur needs the printed book. Open the app, point it at a picture, and step in.

Download on the App Store
Credits
Author · Kaisa Happonen
Illustration and art direction · Anne Vasko
Creative producer · Aksel Køie
Music and sound design · Jesper Ankarfeldt
Technical artist · Pierre Mervaillie
Graphic design · Alberto Paredes
Lead programming · André Taono
Programming · Bela Marian Denes, Pablo Sarmiento, David Delseray-Pousse
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